If you want people to stop scrolling and look at your content, you need a strong hook. A hook is the first thing people see or hear. It helps grab their attention in the first few seconds.
After testing over 100 hooks, here are 6 that work really well.
1. Curiosity Hooks
These hooks make people curious. They want to find out what happens next.
Examples:
- “I had no idea I was making this big mistake.”
- “This free tool feels too good to be true.”
How to use it:
Pick the most interesting part of your content and turn it into a short question or bold line.
2. Story Hooks
Story hooks tell a short real-life story. People connect with stories more than plain facts.
Examples:
- “When I started college, I stopped asking for money from home.”
- “I got a new client, but I quit on the first day. Here’s why.”
How to use it:
Share something personal or relatable from your life. Keep it simple and honest.
3. Challenge Hooks
Challenge hooks are fun and exciting. You show a goal and how you try to reach it.
Examples:
- “I had 30 minutes to choose and style an outfit.”
- “I built a chatbot for my client in one day.”
How to use it:
Pick a task, set a time limit, and walk people through what you did.
4. Negative Hooks
These hooks show a problem or mistake. People stop to learn what they might be doing wrong.
Examples:
- “If you still use white sugar, it may be hurting your health.”
- “Checking your phone right after waking up? You should stop.”
How to use it:
Think about a common mistake your audience makes, then start with a warning.
5. Comparison Hooks
These hooks compare two things. They help people choose what’s better.
Examples:
- “iPhone or Samsung: Which one should you buy?”
- “This same t-shirt is ₹100 in one store and ₹349 in another.”
How to use it:
Take two products or ideas and show how they are different.
6. Visual Hooks
Visual hooks use eye-catching images or actions. People stop scrolling when something looks interesting.
Examples:
- Pouring water into a glass while talking.
- A fast zoom-in effect or quick animation.
How to use it:
Use movement, color, or editing in the first 3 seconds to grab attention.
Final Tip
Your hook matters most. It’s what makes people stop and watch, read, or listen. Try one of these 6 simple hooks in your next post, and see what works for you.
Even one small change in your opening can help your content get more views, likes, and shares.
